Born Innocent Idibia, the former member of the band, Plantashun Boyz, is
said to be among the richest artistes in the industry. With two
platinum records in his kitty, Tuface is speculated to be worth about
N550m.
It comes as no surprise as he has had endorsement deals with brands like
Guinness, which earned him N20m and Airtel, which earned him N22m. He
was also said to have earned N30m from the producers of Phat Girls
movie, and charges between N4m and N5m for shows.
Omotola Jalade
As one of the most decorated actresses in Africa, Omotola scored a
bygone when she made it to TIME magazine’s 2013 edition of the “100 Most
Influential People in the World”. Her TV reality series, “Omotola: The
Real Me” generated a landmark viewership on M-NET’s Africa Magic when it
debuted, and the mother-of-four is now warming up for international
break. The star actress and UN ambassador recently sealed a
multi-million naira deal. The singer is now the face of BO-16, a hair
relaxer and hair care company- Ghandour cosmetics Limited. Nobody knows
what Ghandour is paying Omotola but with her gleeful declaration online “
Then I saw them, they will be my hair’s only companion for a couple of
years- yeah, they paid that much” said so much. She was also the Face
of Hollandia Milk.
Geneveive Nnaji
Nollywood queen Genevieve Nnaji is smiling all the way to the bank with
her latest endorsement deal with telecommunication company, Etisalat
Nigeria.
The actress was unveiled as the company’s newest brand ambassador
alongside actor Hakeem Kae-Kazim. Genevieve’s deal is alleged to be
worth N100 Million and she will be the face of Etisalat’s brand new
mobile package “Easy Flex”.This isn’t Genevieve’s first endorsement
deal, although it’s her first major deal.
In the past she had been the face of cosmetics brand MUD Cosmetics &
Coscharis Motors as the face of luxury SUV “Range Rover Evoque” in
Nigeria. She was also recently endorsed by Amstel alongside Chelsea
footballer, Mikel Obi.
Banky W
Also known as Mr. Capable, Banky W has proved to Nigerians that he is
capable of being among the richest entertainers in the industry.
He makes the bulk of his wealth from gigs. He is said to charge between
N2.5m and N3m per show and performs three to four times in a week.
He is a brand ambassador of Etisalat, one of Nigeria’s
telecommunications giants, where he featured in their popular
commercial, 0809ja for life. He also featured in Coca Cola-Nigeria’s
World Cup theme song and Microsoft’s Anti-cyber Crime Initiative. He is
also hooked up with Samsung Mobile.
D’banj
Former Mo’Hits artiste, Dapo Daniel Oyebanjo, popularly known as D’Banj,
signed a new endorsement deal with Globacom Nigeria.
This is D’Banj’s second endorsement deal with the telecommunications
company; the first ended in 2010 with the artiste’s refusal to extend
his 2008 two-year contract.
Although the exact amount agreed on was not made public, there is
speculation that it is a jaw dropping sum and that it is most likely the
priciest endorsement signing in 2013. The singer who has a penchant for
making money, has a deal running into millions with Chris Aire, as the
face of his watches and another one with UAC Foods.
He collects between N5m and N7m as performance fee for local gigs. His
first deal with Glo was said to have worth more than N70m while
speculations are rife that his current deal with the telecom giant is in
the region of N120m.
P-Square
The singing and dancing duo, Peter and Paul Okoye, are unarguably among
the richest in the industry. They won the KORA award for Best Africa
Artiste 2010. The award came with $1m (N150m). Shortly after, the duo
got an endorsement deal with Globacom telecommunications worth about
N240m for four years. Their American tour of seven cities earned them a
whopping $1m (N150m). Their new deal is worth much more.
Iyanya
Since his highly successful 2012 monster hit single ‘Kukere’, it has
been one hit after another, one award after another and one endorsement
contract after another for the once impoverished singer.
The pop singer recently closed a deal reportedly worth N35 million with
mobile phone manufacturing company, SOLO Mobile. According to his
publicist, Wildflower PR, the deal was iced with a brand new 2014 Prado
SUV.
Earlier in May 2013, the 27 year-old singer was lucky enough to have
been included in MTN’s swoop of some of the major players in the music
industry, becoming one of the company’s highest paid brand ambassadors
in a N40 million deal.
Zinox Technologies Limited, manufacturer of Nigeria’s first
internationally certified branded computers was looking for a face to
represent its brand, guess who quickly came to mind? None other than the
rave of the moment, Iyanya. The Leo Stan-Ekeh owned tech-company put
pen to paper, inked a deal and made Iyanya N56milion richer.
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